Turn YouTube videos into decisions your team can trust

IsThisClickbait is an AI video research video analyzer built for professionals. It turns long videos into clear takeaways, risks, and opportunities your team can act on. Drop in a link or open YouTube in your browser. In a few seconds, you see the key points, claims, and context from each video, instead of guessing from thumbnails and titles.

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Designed for analysts, strategists, PMs, marketers, and support leads.

Your workday is too short for noisy videos

As a professional, you don’t have time to scrub through every “must-watch” video, webinar, or product breakdown. You need fast clarity: what was actually said, what’s new, and what could affect your work. IsThisClickbait sits next to YouTube as your YouTube video insights tool, so you see the structure and key points first.

Quickly spot real insights vs. hype before you hit play.

See what’s relevant to your roadmap, clients, or market.

Jump straight to the segments worth sharing with your team.

Check How The Detector Works

See the signal, skip the filler

Use AI to scan demos, competitor breakdowns, conference talks, and user reviews. The tool highlights core arguments, supporting points, and weak spots, so your team spends time on the parts that actually move projects forward.

Get the Browser Extension

How IsThisClickbait fits into a pro workflow

1. Install PlugIn

Connect it to the browsers your team already uses

Install the extension on the browsers your analysts and managers use every day. From then on, your AI YouTube video analyzer for teams is one click away on any YouTube tab.

2. Select Video

Scan videos before you send them around

Paste links from stakeholders, clients, or Slack threads. The AI YouTube video analyzer pulls the transcript, maps the structure, and surfaces the main claims, metrics, and takeaways.

3. Analyze Clickbait

Share summaries instead of full links

Export the headline points and timestamps and post them to your docs or channels. People see why the video matters and can jump directly to the 3–4 minutes they actually need.

Check Pricing

Designed for professional research

Turn long recordings into clear insight your whole team can use.

IsThisClickbait acts as your AI video research tool, turning long recordings into structured insight your whole team can trust. Instead of everyone skimming the same webinar or panel, analysts review one concise summary with links to the key moments. You get cleaner notes, stronger evidence, and less time wasted on repeat watching.

Ground decisions in real footage

Capture exact quotes and timestamps so stakeholders can see where each finding came from.

Keep teams aligned on context

Share one clear summary instead of ten different interpretations of the same video.

Feed insights into your workflow

Move AI summaries straight into your research docs, tickets, and knowledge base.

Summarize a video

How pros rely on IsThisClickbait in their work

I use it to scan webinars, competitor launches, and customer interviews. I get a summary I can paste into my notes, plus timestamps for anything I might need to defend in front of leadership.

Lena

Product Manager

When sales sends over a long demo recording, I run it through the tool first. The summary shows what was promised, what was asked, and where the real objections came up.

Chris

Solutions Consultant

Our research team watches less and learns more. We review summaries across related videos and then assign a few high-value ones for deeper viewing.

Marta

Research Lead

It’s become part of our weekly market scan. We track how often certain terms, features, and competitors show up across YouTube content.

Jared

Marketing Strategist

I use it to scan webinars, competitor launches, and customer interviews. I get a summary I can paste into my notes, plus timestamps for anything I might need to defend in front of leadership.

Lena

Product Manager

When sales sends over a long demo recording, I run it through the tool first. The summary shows what was promised, what was asked, and where the real objections came up.

Chris

Solutions Consultant

Our research team watches less and learns more. We review summaries across related videos and then assign a few high-value ones for deeper viewing.

Marta

Research Lead

It’s become part of our weekly market scan. We track how often certain terms, features, and competitors show up across YouTube content.

Jared

Marketing Strategist

Our research team watches less and learns more. We review summaries across related videos and then assign a few high-value ones for deeper viewing.

Marta

Research Lead

When sales sends over a long demo recording, I run it through the tool first. The summary shows what was promised, what was asked, and where the real objections came up.

Chris

Solutions Consultant

I use it to scan webinars, competitor launches, and customer interviews. I get a summary I can paste into my notes, plus timestamps for anything I might need to defend in front of leadership.

Lena

Product Manager

It’s become part of our weekly market scan. We track how often certain terms, features, and competitors show up across YouTube content.

Jared

Marketing Strategist

Our research team watches less and learns more. We review summaries across related videos and then assign a few high-value ones for deeper viewing.

Marta

Research Lead

When sales sends over a long demo recording, I run it through the tool first. The summary shows what was promised, what was asked, and where the real objections came up.

Chris

Solutions Consultant

I use it to scan webinars, competitor launches, and customer interviews. I get a summary I can paste into my notes, plus timestamps for anything I might need to defend in front of leadership.

Lena

Product Manager

It’s become part of our weekly market scan. We track how often certain terms, features, and competitors show up across YouTube content.

Jared

Marketing Strategist

"Zencrate brought our vision to life seamlessly. A top-notch team—highly recommended! The Zencrate team executed our vision flawlessly. Couldn’t recommend them more!"

Valentine Alagnat

IT Purshasing Manager

"Zencrate brought our vision to life seamlessly. A top-notch team—highly recommended! The Zencrate team executed our vision flawlessly. Couldn’t recommend them more!"

Valentine Alagnat

IT Purshasing Manager

"Zencrate brought our vision to life seamlessly. A top-notch team—highly recommended! The Zencrate team executed our vision flawlessly. Couldn’t recommend them more!"

Valentine Alagnat

IT Purshasing Manager

"Zencrate brought our vision to life seamlessly. A top-notch team—highly recommended! The Zencrate team executed our vision flawlessly. Couldn’t recommend them more!"

Valentine Alagnat

IT Purshasing Manager

A toolset shaped around serious video analysis

Paste

Turn each video into a mini brief

The AI video research tool breaks content into themes, arguments, and supporting points. You can skim the outline like a one-page brief, then decide whether to watch, share, or file it for later.

Summarize a video

Summarize

Track bold claims and potential red flags

Use the YouTube video insights tool to highlight claims about pricing, performance, compliance, or competitors. Catch anything that feels off, and flag it for legal, support, or leadership before it spreads.

Get the YouTube Extension

Trust

Keep your team on the same page

Summaries, highlights, and timestamps can be shared across your stack, docs, tickets, and internal wikis. With the AI YouTube video analyzer for teams, everyone sees the same source material, even if they never watch the full video.

Check out more features

Frequently asked questions

What does IsThisClickbait do?

IsThisClickbait helps you see what a YouTube video is really about before you watch it. It gives you a short summary and a quick “is this honest or just hype?” check, so you don’t waste time on the wrong videos.

Which browsers do you support?

IsThisClickbait works on major Chromium-based browsers like Chrome, Edge, Brave, Opera, and Arc. More browsers are on the roadmap.

Can I analyze any YouTube video?

You can paste almost any public YouTube link. Private or region-locked videos may not work, because we can’t access the transcript.

Do you keep my data?

We only process the video data needed for summaries and analysis. We don’t sell your data, and you can request deletion of your account info at any time.

Can I cancel my subscription?

Yes, you can upgrade, downgrade, or cancel your plan from your account page at any time. Changes apply to the next billing cycle.

Is this only for creators?

No. IsThisClickbait helps students, researchers, busy professionals, and anyone who wants to use YouTube more smartly.

Stop Wasting Time
‍on Videos That Aren't Worth It

Add IsThisClickbait to your browser and let our AI YouTube video analyzer do the watching for you.

Start analyzing

Turn YouTube videos into decisions your team can trust

How IsThisClickbait fits into a pro workflow

Designed for professional research

Ground decisions in real footage

Keep teams aligned on context

Feed insights into your workflow

How pros rely on IsThisClickbait in their work

A toolset shaped around serious video analysis

Frequently asked questions

Stop Wasting Time ‍on Videos That Aren't Worth It

Stop Wasting Time
‍on Videos That Aren't Worth It